Digital Marketing Communications Executive

Wilkin Chapman Solicitor • Full-time • Grimsby, ENG, GB • 3m ago

The vacancy

We’re looking for a digital marketing communications executive who understands and implements SEO best practices, to produce quality writing that connects with target audiences, boosts engagement, and enhances brand awareness. You will assist in the planning, execution and optimisation of our online marketing communications and have an awareness of, and contribute to, the marketing & BD strategy with particular focus around understanding our sector approach and key engagement opportunities.

Your main responsibilities will include:

Producing innovative and well-researched content to a high standard for the firm, according to given style and assignment specifications before deadlines
Developing, implementing, and delivering leading social media campaigns to raise brand, engage with target audience and convert traffic on all social channels
Working closely with the marketing communications manager and senior marketing communications executive to strategise long term content plans, creating strong written content that grabs the attention of the audience and promotes engagement Maintaining the firm’s website and keeping abreast of technological advancements and engagement levels

Skills required:

Fluent in written and spoken English with excellent grammatical and accuracy skills, with ability to critique other people’s drafts
Proven experience as a content or copywriter
Excellent understanding of digital marketing best practices and knowledge of social media platforms and digital media outlets
Previous experience of working in B2B and B2C social media and managing a network of channels using a variety of social media tools
Strong knowledge of SEO and experience with analytical tools, such as Google Analytics to generate accurate reporting
Knowledge of web CMS systems or the ability to learn a new system Excellent time management and organisational skills, with attention to detail and ability to meet tight deadlines

Desired skills:

Conversant with Hootsuite to assist with the co-ordination of content shared across all digital platforms
Experience of using photo editing software
Ability to act quickly and react to trending topics and stories

The company

With a full-service offering and a client base ranging from loyal, local communities to national and overseas businesses, Wilkin Chapman continues to grow, while our emphasis remains firmly on quality and innovation.

We know that happy, motivated employees are good for business, and a strong, forward-looking culture benefits everyone. Providing the tools and support to enable our people provides the foundation for success.

Our roots go back more than 120 years and we are now the largest law firm in Lincolnshire and East Yorkshire, with four regional offices and listed in the Lawyer UK 200. With well-established, niche expertise in specialist sectors, many of our solicitors and departments are ranked highly in the Legal 500 and Chambers UK.

We help and guide you on your career path, providing a great package of benefits and a superb sociable working environment. We’re a community of like-minded people ready to welcome your contribution.

At Wilkin Chapman, we prioritise the attraction and retention of individuals from diverse backgrounds. Our commitment to diversity is integral to fostering a values-led culture, facilitating the firm’s growth, and providing our colleagues with opportunities to build and advance their careers. We are dedicated to creating a fully inclusive environment where every individual feels seen, heard, supported, and valued. We welcome applications from suitably qualified people regardless of visible or invisible differences and as a Disability Confident Committed and Armed Forces friendly employer, we are accessible to the widest possible pool of talent.