Job Title: Digital Marketing Executive
Responsible to: Digital Marketing Manager
Job Purpose
- The provision of continuous, dynamic and effective digital and social marketing support.
- To ensure timely, open and effective communication of activity to achieve a fully integrated approach to marketing throughout the Keystone Group.
Main Tasks and Duties
- Support the development and implementation of digital and social marketing plans.
- Manage social media channels and develop content plans in line with marketing initiatives and evaluate their performance on a monthly basis.
To build Google ads campaigns through the Google network and also targeted social campaigns in support of brand initiatives.
Plan and coordinate email marketing activity as required in support of digital campaigns and promotions.
Lead the development of creative digital content and messaging in support of digital campaigns and promotions.
To lead the implementation of plans to increase site traffic, page views, unique visitors, time on site and digital downloads in line with business objectives.
To lead SEO (Search Engine Optimisation) activity to increase organic search visibility and ranking.
- To support the brand team in using the Content Management System to update website content and to work with the website agency to create new website content.
To provide support for brand initiatives as required.
Evaluate completed digital and social marketing activity to assess commercial impact (business benefit vs budget).
Ensure the effective communication of planned marketing activity.
To complete any other task as is reasonably requested.
Health & Safety
- Adhere to the Group and company policies and procedures at all time.
- Support and encourage a safe working environment.
Administration
- Ensure that all reports, studies etc. required are accurate, submitted on time and to the required standard.
- Ensure all work, artwork and digital assets are saved to the appropriate server and backed up accordingly.
Please note that this job description may be varied from time to time by the Company to reflect changes in the role and/ or the needs of the business.
Established in 1989, Keystone Group is a fast paced, rapidly growing construction product manufacturer. Now comprising 8 businesses, the company is a major player in the supply of structural steel solutions and offsite building components to the construction sector in the UK and Ireland, with a growing presence in export markets. With a strong focus on innovation the company has grown to its present position in the marketplace by establishing a reputation for reliable supply of quality specialist products.
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