Job Description
Ignite your passion for Membership & Personalisation by building long lasting relationships with consumers and shoppers, and help us inspire more builders of tomorrow!
Join us in an exciting career as a Senior Manager, CRM Campaign Operations within the Membership & Personalisation team at LEGO® Market & Channels Global Marketing.
Please note No relocation assistance is offered for this position.
Core Responsibilities
- Lead the CRM Campaign Operations team to develop and execute campaigns and lifecycle programs, enhancing visitation and conversion across LEGO Branded Channels.
- Oversee CRM initiatives, ensuring alignment with Membership and Personalisation goals.
- Ensure operational excellence and continuous improvement for seamless delivery across all channels.
- Manage timelines, resources, and priorities to deliver campaigns on time and within budget.
- Coach and empower a high-performing team, positioning them as CRM Campaign Operations experts within LEGO.
- Collaborate with digital product, engineering, performance, and CRM testing teams to leverage tools, monitor KPIs, and integrate testing for enhanced campaign effectiveness.
Play your part in our team succeeding
You will be responsible for leading and empowering the CRM Campaign Operations team to build, deliver and operate dynamic and contextual CRM campaigns and Lifecycle Programs. Translating briefs and plans into the delivery of compelling CRM communication that drives membership visitation, engagement, retention and commercial revenue.
This role requires a mix of planning, operational management, creativity, and resilience under pressure - ensuring all CRM Campaigns and Lifecycle Programs are delivered on time, within budget, drive a positive return on investment and are aligned with our goals.
You will join the Global CRM Hub Operations Leadership Team and report directly to the Senior Director, CRM Hub Operations.
Do you have what it takes?
- Extensive senior leadership experience in global CRM operations within complex organisations.
- Deep understanding of customer segmentation, analytics, and personalisation techniques.
- Significant experience with CRM platforms and marketing automation tools in a global context.
- Strong analytical skills to interpret data and translate insights into actionable strategies.
- Exceptional operational leadership and team management capabilities.
- Excellent project management skills, adept at advancing projects in complex, fast-paced environments.
- Effective communication and stakeholder management skills.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
