Influencer Specialist

Hunter • Full-time • New York City Metropolitan Area, US • 2w ago

There’s a reason HUNTER is recognized as one of America’s Most Loved Workplaces and has been named PRovoke “Consumer Agency of the Year” not once, but twice: At HUNTER, we EARN IT — consumer attention, the trust and loyalty of clients, and the dedication of our staff, currently 260+ strong and counting.

HUNTER is searching for a Social Media Influencer Specialist to assist in developing social media influencer strategies and campaigns for client brands that grow the brands’ awareness, social media presence and overall engagement with consumers, as well as provide strategic insight to clients/colleagues and mentoring team members.

Qualifications Required:

B.A. in Marketing, Public Relations or the like
One (1) to two (2) years of experience managing social influencer campaigns for brands and developing influencer content plans and strategies
Proficiency in Microsoft Office (Word, Excel, PowerPoint)
Proficiency with social media management tools (e.g. Hootsuite, Sprinklr) and social listening/analytics platforms (e.g. Radian6, SimplyMeasured)

Essential Job Functions & Responsibilities:

Develop social media influencer plans for clients
Assist with building the strategy for and responsible for the execution of multi-faceted influencer programs across key categories, campaigns. Continually work to identify areas of the business that would benefit from investing in influencers efforts.
Assist clients’ social media partners
Establish and maintain a positive interaction with and between the brand and brand influencers and consumers.
Develop, maintain and update the social influencer brand calendar; develop timelines, distribute/post content, manage deadlines
Monitor social channels and manage influencer partners to help drive positive results for brands
Identify real-time engagement opportunities discovered via social listening; act upon opportunities
Identify negative content/risky content generated by partners; take action to minimize impact to the client or brand
Monitor and analyze program results; compile thorough and accurate reports
Demonstrate proper writing, editing, presentation and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, excel documents), but also with brand partner and agency communications
Determine the need for support staff assistance for projects/program elements and manage support staff during execution
Understand the resources and tools needed to achieve the clients’ social media marketing/PR objectives; complete tasks that meet objectives
Build and maintain relationships with social media contacts and influencers on behalf of the agency and clients
Demonstrate an understanding of the social media landscape and how to use social channels to drive brand awareness and engagement for clients
Participate in agency brainstorm sessions for client programs
Conduct research for new business and business renewal opportunities
Proficiency in establishing and maintaining a client’s/brand’s social media voice and tone
Stay current with developments in social media, current trends, technology updates and top news stories in the clients’ and brands’ spaces
Show integrity, attention to detail and good judgment when working with colleagues and clients
Deal constructively with client and personnel situations

In order to comply with equal pay and salary transparency laws in various locations, the Company believes the target range of base compensation for this role is $62,500-$67,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

At HUNTER, we work hard and play hard, and while we have all the benefits you’d expect —competitive health and dental insurance plans, a 401K company match and generous PTO — we also provide:

a hybrid work model;
a “work from anywhere in the US” policy (up to four weeks a year);
a year-round staff training and development curriculum; and
a staff-led Action Group dedicated to DEI excellence in the agency and industry (read our DEI statement here: https://hunterpr.com/dei/)

Perks? We have perks. When you work at HUNTER, you can expect Bring Your Parents (And Kids) to Work Days, regular volunteer Days of Service, mid-day Cupcakes and Cocktails mixers and epic Halloween and holiday parties.

Founded in 1989, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, creating work that matters in strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach and content creation and distribution. And we do it all for esteemed companies and brands across every sector you can imagine: