About Athleta
For the past 25 years, we’ve committed ourselves and our brand to a single aim: to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It’s what we do best, and we’re on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.
We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we’re strong, but together we’re unstoppable.
About The Role
Athleta’s social channels are the window into the brand, where we foster community, build brand equity, and drive customer engagement. Our vision is to provide authentic and engaging social- first content for women and girls to foster a place for brand love + loyalty.
To continue to grow, accelerate and scale our social channels + community footprint we’re looking for an Influencer Marketing Manager to support in managing our influencer programming, day to day agency comms around campaign management, weekly reporting, seeding and driving broader awareness for the brand via meaningful influencer relationships and content.
What You'll Do
- Support in execution of influencer marketing campaigns from seasonal inception to completion that ladders back to brand objectives and overall goals
- Collaborate with cross functional teams to build robust campaign strategies that align with marketing roadmap
- Track KPIs to measure success of influencer programming delivering actionable insights and recommendation for continued improvement
- Create strong cross functional relationships across the organization to ensure influencer content supports larger brand ecosystem
- Manage iInfluencer programming, including , day- to- day agency management to drive campaign strategy, meet meeting timelines, overseeing content approvals , and reporting to drive overall brand awareness and engagement.
- Remain up- to- date on trending content, conversations, news, cultural events and emerging social formats
Who You Are
- Bachelor’s degree in marketing, Communications or a related field
- Minimum 4-6+ years of marketing experience with brand/agency-side around influencer marketing, with a focus on campaign management
- Extensive knowledge of social media platforms and influencer marketing trends
- Strong communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders
- Experience working with / managing agencies and internal partners
- Experience with tracking, collecting, analyzing data
- Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines to support business needs / social trends
- Proactive problem solver
Benefits at Athleta
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
- For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Salary Range: $112,100 - $148,500 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
US Candidates
Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.
