Demand Marketing Manager
We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.
Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.
What does Access offer you?
We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.
On top of a competitive salary, our standard 25 days holiday (which goes up the longer you’re with us), and a matched pension scheme, you’ll also be able to choose from a range of benefits to suit you. We’re an organisation that likes to give back, so you’ll also have one charity day allocated to support a cause that matters to you.
About you:
You will own, build and help run thoroughly planned and flawlessly executed high quality multi-channel inbound and outbound marketing programs. Working collaboratively across content, digital, product, product marketing, BDR, sales and sales enablement to define customer needs and their desired business outcomes to accelerate growth in this market.
Day-to-day, you will:
· Develop and execute multi-channel demand generation strategies to meet pipeline and revenue goals, focusing on key personas and sales objectives.
· Manage inbound and outbound demand generation channels, including ABM, digital advertising, email, SEO, webinars, events, and social media.
· Implement a KPI-driven approach, leveraging marketing tools, content, and engagement while collaborating closely with Sales, Account Management, and Sales Development.
· Continuously optimise marketing programs, evaluate B2B strategies, and improve sales velocity through customer-focused, personalised content and ABM tactics.
Your skills and experiences might also include:
· Experienced growth marketer with expertise in demand generation, ABM, and collaboration with Sales teams, especially in the B2B software space.
· Strong background in sales enablement, customer journey mapping, and optimising conversion rates across the sales and marketing funnel.
· Highly data-driven with proficiency in marketing technology (Marketo, Salesforce, Google Analytics) and ABM tools (DemandBase).
· Proven success in executing multi-channel demand generation programs, including SEO/SEM, PPC, email, social media, and events.
What are we all about?
The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.
At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.
Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.
Love Work. Love Life. Be You.
Job Types: Full-time, Permanent
Benefits:
- Casual dress
- Company events
- Company pension
- Private medical insurance
- Sabbatical
Schedule:
Work Location: Hybrid remote in Loughborough
