Purpose of the role

Overview of the role:

Can you spot a story in a herd of thundering wildebeest? Tell a tall tale about giraffes?

We need to tell nature’s stories bigger and better. We need more people to care about wildlife, and to do more to support nature. We’re looking for a creative storyteller to join our busy communications team to help us increase the depth and reach of our content. Whether it’s features about feathers, or videos about vipers, the role needs a flexible and practical approach to content production that supports our channel and audience managers with their goals.

Reporting into the Head of Communications and working within the wider ZSL (Zoological Society of London) Marcomms department, this role plays a key role in researching and developing a variety of creative content and storytelling outputs for ZSL’s varied communication channels.

The Zoological Society of London (ZSL) is an international conservation charity, driven by science, working to restore wildlife in the UK and around the world. Our vision is a world where wildlife thrives and every role, every person in every corner of ZSL has one thing in common – we are all conservationists, and passionate about restoring wildlife.

Key responsibilities:

The role supports content creation for a range of outputs, including lead responsibility for content development for ZSL’s regular giving campaign. Supporters of the campaign receive regular content-rich emails, with videos, articles, news highlights and pictures to showcase the work their donation is supporting and the post-holder will be responsible for planning and writing / producing these updates, and identifying ways to repurpose the content for use elsewhere.

The post-holder will enjoy a varied and busy working week, with copywriting and creative content production required across the Society. Working closely with the Head of Comms to develop a rolling annual content plan, they will be integral to us building our brand around four core narratives; protecting species, restoring habitats, training conservationists, and creating change.

Support outputs of communications department with amazing, interesting and engrossing content tailored for the intended audience.

Produce a constant programme of content outputs to support the comms department to meet its objectives.
Participate in regular comms meetings and discussions to identify and/or present storytelling opportunities
Respond to content production briefs from various ZSL departments in a timely and efficient manner – ensuring all briefs are delivered to an exceptionally high standard and on time.
Produce and maintain an annual rolling schedule of regular planned feature content that supports the key pillars of our work – protecting species, restoring ecosystems, training conservationists, and creating change.

About You

This role is subject to standard pre-employment checks, including the candidate's right to work in the UK.

We strongly encourage applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. We are committed to ensuring our teams can bring their authentic selves to work without fear of discrimination. ZSL has active equality networks for our staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by our strategic EDI Steering Group.

About Us

We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction.

What do we offer?

At ZSL, we are proud of our approach to employee benefits. Our benefits include:

Our vision and purpose - you’ll work alongside colleagues who are passionate about science-led conservation, knowing that you will help us to inspire, inform and empower people to stop wildlife going extinct
Pension scheme - we offer a generous pension scheme with up to 12% contributory pension
Flexible working – talk to us about your flexible working requirements and we will do everything we can to make sure you work in a way that suits you
Holidays – 25 days annual leave allowance, plus UK bank holidays
Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Programme
Life assurance – eligible employees will be enrolled in ZSL’s life assurance scheme from their first day
Complimentary tickets – annual allocation of Whipsnade Zoo and London Zoo tickets, with a 30% discount in online and retail shops
Cycle2Work - our cycle to work scheme enables you to lease a bicycle
Season ticket loan - we offer an interest free loan for eligibly London-based employees to buy a season ticket for travel between home and work
Family friendly policies – we offer enhanced maternity, paternity, and adoption packages

NB: We reserve the right to close our advertisement early or extend the advertising date until a suitable candidate has been found.

ZSL

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