Analyst

Location: Hybrid

Type: Permanent

Line Manager: Head of Strategy

About WePlay

WePlay is an award-winning sports marketing agency specialising in fan engagement, direct-to-consumer marketing, and monetization. Combining creative innovation with performance-driven strategies, WePlay partners with top sports organisations worldwide to drive digital growth and commercial success. With clients across the US, Europe, Middle East, and Asia, WePlay has delivered results for sports organisations like UFC, UEFA, FIFA, Paris Saint-Germain, LaLiga, AC Milan, and SailGP.

WePlay is a proud member of the rEvolution family and as an official marketing partner of Google, Meta, and Microsoft, continues to push the boundaries of what’s possible in the sports marketing industry. Its mission is to service a new breed of brand, to engage a new breed of fan.

About the Role

We are looking for a detail-oriented Analyst to join our team and support the Head of Strategy. You will play a key role in turning complex data into actionable insights that inform and enhance our performance media and creative strategies. Your work will help deliver results-driven campaigns that drive commercial success for our clients.

Collaborating across teams, you will ensure insights support innovative, effective, and measurable marketing solutions.

Key Responsibilities

Analyse data to uncover trends, opportunities, and insights that inform client strategies.
Collaborate with the Head of Strategy to develop data-driven frameworks for omni-channel campaigns.
Provide actionable insights into audience behaviours, campaign performance, and market trends.
Create clear, compelling reports and presentations for clients and internal stakeholders.
Partner with media, creative, and client services teams to align strategies with campaign goals and KPIs.
Use tools like Google Analytics and social media platforms for in-depth performance analysis.
Stay current with industry trends and best practices to keep WePlay at the forefront of sports marketing innovation.

About You

Proven experience in a data analysis role, ideally within marketing, media, or a related industry.
Strong analytical skills with the ability to interpret complex data and turn it into actionable insights.
Experience with analytics tools such as Google Analytics, data visualisation software, and social media insights platforms.
Excellent communication skills, with the ability to present data-driven insights to both technical and non-technical audiences.
A collaborative mindset with the ability to work effectively across multiple teams and departments.
A genuine passion for sports and an understanding of the sports marketing landscape is a plus.
Highly organised with strong attention to detail and the ability to manage multiple tasks in a fast-paced environment.

About the Benefits

Competitive salary and performance-based bonuses.
Flexible working environment (hybrid).
30 days of holiday per year.
Access to WePlay Academy Training and external knowledge shares.
Monthly socials and opportunities to attend industry events.
Enhanced maternity and paternity policies.
Access to the Calm App for mental wellness.

Equal Opportunities

WePlay is deeply committed to building a workplace where inclusion is valued, and diversity is embraced. All qualified applicants will receive consideration for this role without regard to age, disability, gender identity, ethnic background, marital status, race, religion, sex, or sexual orientation.

We encourage all candidates, especially those from underrepresented backgrounds, to apply even if you don’t meet every requirement listed. We are focused on selecting the best fit for the role and the team.

WePlay

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