About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About The Role

A leader in Healthcare and risk management solutions is seeking a Social Media Manager to lead their social media strategy globally. The focus will be on developing a community-first approach that prioritizes dialogue and engagement over broad broadcast methods.

Responsibilities

Develop a community-first social media strategy that prioritizes dialogue and engagement
Lead the creation and curation of original, engaging content across platforms such as LinkedIn, X, Instagram, Facebook, and YouTube
Collaborate cross-functionally with all departments to ensure social media is integrated into all customer touchpoints
Regularly analyze social media metrics, focusing on engagement and interaction metrics as key performance indicators

Requirements

Proven experience in developing and executing social media strategies that prioritize interaction
Prior experience in a B2B social media role is essential
Strong background in crafting compelling, narrative-driven content tailored to different platforms and audiences with a clear focus on creating conversations
Familiarity with social media management tools and analytics platforms, ideally HubSpot experience

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Social Media Manager - Freelance