About the role

Traffic Label is seeking a PPC Specialist to join our growing team. You will be responsible for creating, managing, and executing PPC strategies that drive traffic and conversions for competitive casino and betting keywords in our core markets: the UK, Germany, and Canada.

You will work closely with the wider marketing team to optimise ad spend, analyse performance data, and ensure that we are getting the best possible ROI from our campaigns. Your goal will be to bring high-quality traffic to our affiliate sites and maximise player conversions for our partner casinos.

Key responsibilities

Develop, manage, and execute PPC campaigns for casino and betting keywords across Google Ads, Bing, and other relevant platforms
Continuously monitor, analyse, and optimise PPC performance to maximise ROI
Conduct keyword research to identify high-value opportunities in the competitive casino and betting space
Collaborate with the wider marketing and content teams to align PPC efforts with SEO, content strategies, and conversion rate optimization
Create detailed performance reports and make data-driven decisions for future campaigns
Stay up-to-date with industry trends and adjust strategies to capitalise on new opportunities
Manage budgets and bid strategies to ensure maximum efficiency and performance
Provide insights and recommendations for landing page improvements to boost conversion rates
Work with our development team to integrate ad platform APIs and insights into our proprietary business intelligence tool

The ideal candidate

Proven experience in managing PPC campaigns for competitive markets, ideally in the casino, betting, or gambling industry
In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms
Strong analytical skills with the ability to interpret complex data and optimise accordingly
Familiarity with keyword research tools and best practices in PPC management
Ability to work independently, manage multiple campaigns, and meet tight deadlines
Understanding of SEO and its relationship with PPC
Excellent communication and reporting skills
Experience with affiliate marketing is a plus

Traffic Label

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