Senior Digital Marketing Officer | London | Full Time | Hybrid | up to £45,000

Our client is seeking an experienced and energetic Senior Digital Marketing Officer to join its dynamic marketing team. Reporting directly to the Head of Marketing, you will focus on data-driven decision-making, digital campaign management, and content creation to drive growth, boost engagement, and maintain our client’s reputation as a leader in the property management sector.

You will be the marketing team’s technical lead, driving improvements in the company’s digital presence, communications, and analytics, optimising campaigns, and utilising data-driven insights to improve the organisation’s overall digital strategy.

Your role will blend technical expertise, analytical precision, and creative support, making you an essential link between the technical and creative aspects of the marketing function, and supporting the internal wider team.

This role is ideal for a tech-savvy, proactive, and data-driven digital marketer with a creative edge who thrives in a fast-paced, dynamic, rewarding environment. If you’re eager to make a significant impact in a growing organisation, this could be the perfect next step in your career.

The role will be office-based for initial training so a commutable distance to London is essential. All staff are currently hybrid working with attendance in the Wimbledon office 1-2 days per week.

Are you the right person for the job?

6+ years of relevant experience in digital marketing roles, with demonstrated expertise in campaign management, content creation, and website optimisation
A strong academic background, preferably with a 2:1 degree in Marketing, Business, or a relevant related field
Proficiency in Pivot Tables, advanced filtering, and advanced formatting
Advanced knowledge of CMS platforms (e.g., Umbraco) and CRM systems (e.g., Dynamics 365)
Strong knowledge of Google Search Ads, Meta Ads, LinkedIn Ads, and SEO principles
In-depth experience with Google Analytics 4 and Google Tag Manager
Solid understanding of the end-to-end tracking pipeline, including UTM parameters, Google/Pixel tags, and Google Analytics implementation
Basic understanding of web principles, with the ability to accurately and succinctly communicate bugs and technology-based improvements to developers
Proven ability to create multimedia content using Adobe Creative Suite, Canva , Survey Monkey, and other design/relevant Marketing tools
Advanced Excel, UTM tracking, and analytics expertise
Strong writing, creative design, and audience engagement abilities
Excellent stakeholder management and multitasking in fast-paced settings

Responsibilities

Digital Campaigns & Content Creation

Develop and execute targeted digital ad campaigns on platforms like LinkedIn, Google, and Instagram to drive brand visibility and ticket sales
Design creative assets (banners, social posts, videos) using tools like Adobe After Effects, Photoshop, and Canva
Create segmented, personalised email campaigns via Dynamics 365 CRM and Dotdigital, optimising performance through OR and CTR analysis
Produce accessible, audience-friendly content on complex topics

Website Management & SEO

Oversee website updates, bug fixes, and new features with external developers while ensuring content accuracy
Enhance SEO rankings through keyword optimisation and fresh, engaging content
Develop cross-promotion strategies across TPI’s offerings (training, qualifications, events)

Data Analysis & Reporting

Analyse marketing performance and traffic using Excel, Google Analytics, and UTM tracking
Support key initiatives like the Service Charge Index with data analysis
Monitor events via Google Tag Manager and deliver actionable insights through detailed reports

Event Ticket Sales

Promote events through targeted social media and email campaigns
Design motion-graphic banners and event materials, collaborating with design teams
Optimise email engagement with dynamic content and A/B testing

Collaboration & Stakeholder Engagement

Partner with internal teams, external developers, and agencies to implement marketing strategies
Provide strategic support to the Head of Marketing through data-driven insights
Contribute to ad-hoc projects, including policy campaigns

What can you expect in return?

Hybrid working
Pension and option for private medical and cash back benefits
Close to local transport
25 – 30 days Holiday entitlement dependant on service
Additional Christmas shutdown and birthday off
No weekends or bank holiday working
Quarterly Work events – team away days
In house training, as required

Our client is an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

What’s next? It’s easy! Click “APPLY” now! We can’t wait to hear from you!

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