Social Media Officer

Your writing engages and inspires. You are creative, innovative, and digitally savvy and can deliver compelling content. You have strong experience in overseeing social media accounts and building audiences. Youre passionate about animal rights. If this sounds like you, PETA would love to hear from you.

Position Objective:
To inspire millions of people to take positive action for animals through compelling social media engagement

Term of Employment:
Full-time

Location:
Remote (with the requirement to attend the office once per month)

Salary:
£30,000£32,000 (depending on experience)

Reports to:
Senior Digital Marketing Manager

Primary Responsibilities and Duties:

Oversee PETAs social media strategy, coordinate its presence across social media platforms and grow its audiences
Develop original content and suggest creative ways to engage PETAs audiences on social media and facilitate online conversations about animal rights
Explore creative ways to use the latest news and trending topics to challenge speciesism and keep PETAs feed relevant, current, and provocative
Collaborate with the online video producer and PETA US teams to boost video views across all PETA platforms
Assess campaign performance and engagement by gathering and analysing metrics and report findings to the relevant teams
Stay on top of social media trends and share them with the wider team and other PETA entities
Work as part of the online marketing team to ensure that online campaigns are as effective as possible
Perform any other duties assigned by the supervisor

Qualifications and Skills:

Strong writing skills and an understanding of what resonates with people online
At least two years of professional experience in running social media accounts on platforms including X, Instagram, Facebook, and TikTok and an understanding of the unique benefits and challenges of each platform
Proven ability to deliver creative, engaging, and compelling content
Comfortable working in a fast-paced environment with a large workload
Availability to monitor social media during weekends and evenings
Extremely social mediasavvy and on top of creative trends and culturally relevant moments
Good eye for design and confident user of Canva or similar photo editing software
Strong work ethic with a focus on efficiency and exceptional attention to detail
Proactive attitude and the ability to think creatively and come up with new ideas for promoting PETAs core mission
Strong analytical abilities and experience measuring and monitoring the effectiveness of online campaigns
Proven ability to work as part of a team
Knowledge of animal rights issues and commitment to and enthusiasm for PETAs objectives
Previous campaigning experience beneficial
Adherence to a vegan lifestyle strongly preferred

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Social Media Officer