Job Summary:

We're seeking an experienced Social Media Director to join our Marketing team at Makeup by Mario, the #1 most followed Makeup Artist Brand on social media. As a key member of our team, you will develop and execute a comprehensive social media strategy to expand and engage our community across key social media channels, and drive business results.

Key Responsibilities:

Develop and implement a data-driven, brand building multi-platform social media strategy to achieve business objectives and KPIs
Lead the development of social content calendars, content briefs, and creative assets that balance brand storytelling and commercial effectiveness
Oversee the creation and distribution of owned and paid social content, working closely with the brand founder as well as internal and external creative resources
Stay ahead of the curve on social media trends, best practices, and emerging platforms, and apply this knowledge to continuously improve our social media strategy
Analyze performance data to measure campaign success, identify areas for improvement, and optimize future campaigns
Collaborate with cross-functional teams, including Global Marketing, Ecomm, and Creative, to ensure alignment and maximum impact
Partner with the influencer & PR teams to identify key creators to partner with to drive owned channels KPIs
Lead and mentor a team of social media specialists to achieve team goals and objectives

Requirements:

Minimum 5 years of experience in social media marketing, with a proven track record of building strong communities, scaling audiences, driving best-in-class engagement while expanding reach on TikTok and Instagram for a prestige makeup brand.
Strong analytical and strategic skills, with the ability to translate data into actionable insights and strategies and understanding of what drives social engagement and business results.
Creative and solution-oriented thinker with a strong visual aesthetic and ability to incorporate the unique brand voice
Stellar team player with excellent cross functional collaboration skills.
2+ years of experience in management position, leading a team of social media professionals and demonstrating leadership with the ability to motivate and mentor
Experience with social media management tools such as Dash Hudson
Strong attention to detail, with excellent multi-tasking and time management skills
Ability to work in a fast-paced environment and adapt quickly to changing priorities and circumstances
Ability to think bigger picture and anticipate needs, but also roll up the sleeves to effectively execute in a fast-paced, constantly changing environment

Nice to Have:

Experience working with a founder-led brand or a similar entrepreneurial environment
Certification in social media marketing or a related field

What We Offer:

Competitive salary and benefits package
Opportunity to work with a dynamic and growing brand in the beauty industry
Collaborative and supportive work environment
Professional development and growth opportunities

MAKEUP BY MARIO

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Social Media Director