Inntravel is a widely respected, leading provider of ‘at your own pace’ self-guided walking, cycling and other activity holidays across Europe. This is an exciting time to take on a role with us as we are benefiting from long-term investment to achieve ambitious growth targets, deliver digital transformation projects and retain our place as market leader in the self-guided walking holiday market.

You will be part of our bright future, our mission envisions our holidays serving as catalysts for personal growth, environmental awareness, and fostering meaningful connections with both nature and people. Join us on our journey, creating extraordinary travel experiences for all.

We recognise and celebrate that every employee is an individual. Our commitment to a diverse and inclusive workplace is reflected in the range of benefits we offer, with some of the key highlights being:

Enjoy 50% discount on holidays across all our brands for you and your family or friends
Additional annual leave when you choose to swap a plane for a train
Career pathing and continuous development opportunities
Opportunity to take a workation for up to 6 weeks per year and work from anywhere in the world
2 volunteer days each year to give back to what is important to you
A well-being resource hub and on site classes; yoga, boxercise, annual Steps challenge, employee assistance programmes, cash back health and dental plan
Hybrid and home based roles
Enhanced family leave allowances

This is a hybrid role with a minimum of 2 days per week in our Whitwell-on-the-Hill office. Due to the beautiful remote location, access to your own transport is essential. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).

Salary: £60 - 80K + bonus

About the role:

As Digital Transformation Lead, you will have a critical role to play in enhancing both the digital capability of the people and business to ensure that we meet our ambitious growth targets. Embedding a truly digital first mentality is key to our success, and this role represents our commitment to this. We’ve kicked off a number of business wide tech projects that you can take a lead on, as well as having freedom to make recommendations and drive new projects and initiatives as you come to understand our customer journey and competitive position in depth.

In many ways, we are at the start of our digital transformation journey – and so this role is integral to ensuring that Inntravel capitalises on the chance to build a great digital customer experience to support our award-winning holiday proposition.

The role will work closely with our marketing team who retain ownership of the e-commerce budget, and also play a significant role in the overall leadership of the business, help ensure we hit our targets, and ensure we maintain our exceptional customer service scores and employee engagement.

Drive all our digital technologies to enhance our marketing processes, operations, product management, and customer experience.
Lead the development and execution of our digital transformation and e-commerce strategies which create real business value and enhance our competitive positioning, including defining short and long-term goals, identifying growth opportunities, and ensuring alignment with overall business objectives.
Drive revenue growth through developing and managing online sales channels, leveraging data-driven insights, and implementing strategies to optimise conversion rates, average order value, and customer retention.
Oversee the selection, implementation, and optimisation of e-commerce platforms, ensuring they meet business requirements, enhance user experience, and support scalability and flexibility.
Identify, evaluate, and implement digital technologies and solutions to streamline operations, automate processes, and enhance productivity across functions, such as ERP systems, CRM platforms, AI, IoT, and cloud services.
Harness the power of data analytics and business intelligence to derive actionable insights, inform decision-making, and drive continuous improvement in performance, customer engagement, and profitability.
Champion the enhancement of digital customer experiences across all touchpoints, including websites, mobile apps, social media, and customer service channels, to deliver personalised, seamless, and engaging interactions.
Collaborate closely with internal stakeholders across IT, Marketing, Sales, Product, Operations, and Finance, to align digital initiatives with business objectives, prioritise investments, and ensure successful implementation and adoption.
Foster a culture of innovation and experimentation, encouraging creative thinking, risk-taking, and learning from failures, to drive breakthrough digital solutions and stay ahead of industry trends and competitors.
Define key performance indicators (KPIs) and metrics to track the progress and impact of digital transformation efforts, regularly reporting results to senior leadership and stakeholders, and making adjustments as needed.
Establish governance frameworks, policies, and standards for digital initiatives, ensuring compliance with regulatory requirements, data privacy, security best practices, and ethical considerations.

Am I the right person?

We are looking for someone with a blend of leadership, technical ability and change management expertise to spearhead our digital transformation.

Proven experience in digital leadership roles, with a track record of driving significant revenue growth and managing high-performing teams.
In-depth knowledge of e-commerce platforms, technologies, and best practices, with experience in platform selection, implementation, and optimisation.
Deep understanding of digital technologies, CX, trends, and best practices across industries, with hands-on experience in digital strategy development, technology integration, and change management.
Strong analytical skills and proficiency in data analysis tools, with the ability to translate data into actionable insights to drive business results.
Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively across cross-functional teams.
Strategic thinker with a customer-centric mindset, creative problem-solving abilities, and a passion for innovation.
Ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and driving results under tight deadlines.
Familiarity with industry trends, competitive landscape, and emerging technologies.

We aim to inspire individual discovery and our values will be close to your heart.

Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.

Inntravel is part of Hotelplan Group, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski, walking and Lapland holidays with Inghams and Santa’s Lapland; adventure travel with Explore; and self-guided holidays with Inntravel. Sustainability and responsible tourism is at the core of everything we do, and should be a passion for everyone employed by the group.

Job Type: Full-time

Pay: £60,000.00-£80,000.00 per year

Inntravel

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Digital Transformation Lead