Location

Christchurch

Discipline:

Support Functions

Salary:

£32,000

Contact name:

Lee Parker

Contact email:

recruitment@hoburne.com

Job ref:

013122

Published:

11 days ago

We would love you to join us if you have the skills and attributes, we are looking for team members to join our marketing team as a Content Marketing Executive.

The successful applicant will benefit from:

Competitive pay

Hoburne benefits platform

Hoburne Team Card which includes 50% off Food and Drink

Free membership at Hoburne Golf Parks

Discounts on holidays

Access to our leisure facilities on all our parks

* Enhanced Parental leave * (T & C’s apply)

33 working days holiday (pro-rata for part-time)

Access to our Employee Assistance Programme (EAP)

We are looking for a passionate content creator. You will have the broad skillset to create a range of content, from thumb scrolling blogs to co-ordinating UGC, video and motion. As well as having a keen eye for great content you will be a true marketer at heart and passionate about how we use our content effectively to support business objectives. The role is wonderfully diverse. As well as capturing the essence of our parks on social media you will take overall responsibility in ensuring our website content remains up to date and that we have a strong array of content to support our marketing campaigns.

To lead on the development, production and usage of content across the Hoburne Group including the management of our social media channels and the website content development plan.

Summary of Main Tasks/Duties

To create and manage our monthly content development calendar

To lead on the production of a series of blogs, vlogs, videos and website features

To ensure that our website content remains up-to-date and optimised to support business objectives

To lead on developing our social media strategy, ensuring that our channels showcase the best of Hoburne and working with on-park teams to ensure fresh and regular content

To review and incorporate emerging social media and content trends into our marketing strategy

To support on-park content generation

To support the central collation of assets

To develop and manage a network of influencers

To be accountable for the performance and growth of our Hoburne social media channels

To take accountability for our website content, ensuring key pages continue to be optimised and that all content is up-to-date and accurate

To ensure that investments in content are optimised to support business objectives.

Knowledge, Experience, Skills & Attributes

Strong planning skills with the mindset to think ahead but react to daily changes

Experience of website content management systems (CMS).

Experience in creating and maintaining social media accounts.

Experience of overseeing a content development plan

Ability to capture and edit video content for social media is essential

Knowledge of search engine optimisation (SEO).

Knowledge and understanding in using photoshop, Canva, adobe packages would be advantageous but not essential.

A digital Marketing apprenticeship / qualification would be advantageous

This role is permanent, working 40 hours a week. This role is based at our Group Support office in Christchurch, but travel will be required as part of the role.

The nature of our business necessitates that successful applicant may be required to work some evenings, weekends, and Bank Holidays. This would cover our events we do across the year like the New Forest Show.

If you think you have the experience, skills, and attributes we are looking for, please apply.

The Hoburne Group is committed to promoting equal opportunities in employment. Job applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation (Protected Characteristics). A copy of The Hoburne Group Equal Opportunities and Diversity Policy is available on request.

HM

Hoburne

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Content Marketing Executive - Hoburne Group