Job Description

We are looking for a creative, data-driven, and strategic Social Media Manager to lead our social media efforts. This role will be instrumental in shaping Happy beds' online presence, driving engagement, and supporting key marketing and business goals. You will work closely with internal teams, external agencies, and influencers to ensure consistent and impactful messaging across all digital channels.

Key Responsibilities: Social Media Strategy and Execution

Develop and implement comprehensive social media strategies that align with Happy beds' brand goals and marketing objectives.
Plan, create, and schedule engaging content for all social platforms including TikTok, Instagram and Facebook and ensuring consistency in tone, style, and messaging.
Monitor, analyse, and report on social media performance metrics, using insights to optimise strategies and content.

Collaborative Campaign Management

Collaborate with marketing, design, and product teams to align social media efforts with broader campaigns and seasonal promotions.
Partner with social media agencies to ensure paid ads align with the marketing calendar and achieve campaign KPIs.
Contribute to the creation and management of the trading calendar to ensure alignment across all marketing initiatives.

Influencer and Partnership Marketing

Identify, recruit, and manage relationships with influencers and brand ambassadors to amplify Happy beds' reach and visibility.
Coordinate influencer campaigns, from initial outreach to performance tracking and reporting.

Community Management

Engage with followers, respond to comments and messages, and foster a positive community around the Happy beds brand.
Monitor trends, competitor activities, and customer feedback to inform content and strategy.

Requirements:

Proven experience in social media management, preferably within the retail or e-commerce sector.
Strong understanding of social media platforms, trends, and analytics tools (e.g., Meta Business Suite and Google Analytics).
Knowledge of influencer marketing strategies and tools.
Familiarity with SEO principles and content optimisation.
Excellent communication, collaboration, and organisational skills.
Creativity and a passion for storytelling with a customer-centric approach.

Job Type: Full-time

Pay: £28,000.00-£32,000.00 per year

Benefits:

Employee discount
On-site parking
Work from home

Schedule:

8 hour shift
Monday to Friday

Education:

A-Level or equivalent (preferred)

Experience:

Social media marketing: 3 years (required)

Work Location: In person

Happy Beds

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Social Media Manager