Job Title: Email Marketing Manager

Location: Matching Green, Harlow (4 days in the office,1 day working from home)

Salary: Competitive

Role Overview:

Reporting to the Head of Marketing, as the Email Marketing Manager, you will be responsible for designing and executing engaging email campaigns that drive customer acquisition, retention, and conversion. You will work closely with the marketing team to develop strategies that leverage email as a powerful tool to achieve business goals. Your expertise in email marketing and understanding of its impact on conversion rates will be critical in creating high-performing campaigns that resonate with our customers.

Key Responsibilities:

Campaign Design and Execution: Create visually appealing, on-brand email designs and engaging copy for newsletters, promotional emails, and lifecycle campaigns.
Email Strategy: Working alongside the Head of Marketing to develop and implement email marketing strategies to support customer retention, engagement, and revenue growth.
Klaviyo Management: Use Klaviyo to build, schedule, and manage campaigns, including automated workflows, segmentation, and A/B testing.
Data Analysis: Track and analyse key performance metrics (e.g., open rates, click-through rates, conversion rates) to optimise campaigns.
Audience Segmentation: Leverage data to create targeted and personalised email campaigns based on customer behaviour, preferences, and purchasing patterns.
Compliance: Ensure all email campaigns adhere to GDPR compliance.
Collaboration: Work with the inhouse photographer to develop visuals for email that align with the broader business goals.
Continuous Improvement: Stay up to date with email marketing trends, tools, and best practices to keep our strategies cutting-edge.

Requirements:

Proven experience in email marketing within a D2C business.
Strong proficiency with Klaviyo or similar email marketing platforms.
Demonstrated understanding of email’s role in driving conversion rates and achieving business objectives.
Creative design skills, with the ability to produce on-brand and visually engaging email layouts.
Excellent copywriting and editing skills.
Analytical mindset, with the ability to interpret data and make data-driven decisions.
Familiarity with email marketing regulations and best practices.
Strong project management and organisational skills.
Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualifications:

Experience with HTML/CSS for email design is a plus.
Knowledge of SEO and digital marketing strategies.
Understanding of customer lifecycle marketing.

What We Offer:

Competitive salary
Opportunities for growth and professional development.
A collaborative and supportive team environment.
The chance to make a significant impact in a growing eCommerce business.

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Email Marketing Manager