Are you a paid media specialist with a passion for driving conversions and maximising ROAS while sipping your morning coffee? If you live and breathe marketing optimisation, we want you on our team. Join our dynamic performance and innovation squad where your drive can thrive, delivering top results and ROI for our esteemed clients.

As our performance marketing PPC specialist, you'll manage diverse paid media campaigns, with a laser focus on Google and Meta platforms. Your keen analytical skills will drive the creation of insightful reports and dashboards utilising tools like Google Data Studio, ensuring transparent communication of results and actionable recommendations.

Staying on top of the latest paid media trends and technologies, you'll swiftly implement innovations to elevate client campaigns. Your expertise will extend to providing meticulous media forecasting, aligning client objectives with tangible outcomes, whether it's revenue growth, brand awareness, or lead generation. Join us in reshaping the digital landscape through constant optimisation and relentless pursuit of performance excellence!

More about the role

1. Performance-driven mindset

You’ll possess a strong commitment to enhancing performance metrics, including ROI, conversion rates, and ROAS (Return on Ad Spend). This role underscores the pivotal responsibility of optimising campaigns consistently to deliver optimal outcomes for our clients.

2. Technical proficiency

You’ll have significant technical knowledge in overseeing PPC campaigns, showcasing paid marketing performance in platforms like Google Ads and Meta Ads (formerly Facebook Ads). You’ll have experience utilising analytics tools such as GA4 and Data Studio for comprehensive tracking and reporting of campaign performance.

3. Client communication and strategy

You’ll demonstrate strong communication skills in liaising with clients, understanding their objectives, and translating them into actionable PPC strategies. You’ll showcase the ability to provide insightful recommendations based on data analysis and industry trends to enhance clients' digital marketing efforts and deliver measurable outcomes.

Requirements:

Minimum 3 years’ experience as a PPC Manager or similar role.
In-depth knowledge of paid media techniques, and best practices.
Proficiency in PPC tools such as Google Ads, Google Analytics, Data Studio, etc.
Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
Excellent communication and collaboration skills with the ability to work effectively in a dynamic team environment.
Results-driven mindset with a passion for staying updated on industry trends and emerging technologies.

Closing date Friday 16th August 2024.

More about Fluid

Fluid is one of the Midlands’ leading independent agencies, with an award-winning team of 50 creatives, designers, developers, artists, digital marketers and relationship managers.

We work with clients that value a brand-first full-service approach, forging long-term partnerships that change the face of their business.Our client base is broad and diverse, from global distributors, to building societies, rail operators, formula one teams, retirement villages, community energy pioneers.

Fluid’s stunning studio HQ sits in Darley Abbey Mills, a world heritage site just seconds from Darley Park, the River Derwent, and a collection of independent cafes, bars and wineries.We’ve always believed in the power of ideas. And we’ve always wanted people to feel comfortable and happy being able to express their individual creativity and passion.

Fluid are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. We are fully committed to providing an inclusive and accessible recruitment process for all. To read more about our stance on equality and belonging, see our dedicated landing page.

Benefits include:

We have a workplace wellbeing programme.
We offer flexible / blended working options.
We offer free gym membership in Darley Abbey.
We offer free Bupa health insurance.
We provide free social events and team trips.
We offer an annual personal development budget.
We provide free car parking to team members.
We host weekly Fluid Fit exercise classes.

Fluid Ideas Ltd.

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PPC Manager