Job Description And Person Specification

Job title: Senior Email Marketing Officer

Reporting to: Digital Marketing Manager

Location: London

Contract type: Permanent

Hours per week: 35

Salary & Grade: £32,880 - £34,610

Our Vision: A UK where "No good food goes to waste".

We are UK's national network of charitable food redistributors, made up of 18 independent organisations. Together, we take good quality surplus food from right across the food industry and get it to approximately 8,500 frontline charities and community groups. Every week we provide enough food to create almost a million meals for vulnerable people.

There has never been a more exciting time to join an organisation at the heart of public consciousness. For more information visit: www.fareshare.org.uk

FareShare is an equal opportunity employer, and we welcome applications from all backgrounds and abilities and as a Disability Confident Employer, we provide reasonable adjustments.

We aim to recruit from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our commitment to redistributing surplus food, come and join us.

The role

The Senior Email Marketing Officer will play an integral part in FareShare's Digital Marketing team, managing and optimising our approach to email communications across the organisation. Using a data-driven and insight-led approach, the post holder will develop supporter journeys and engage multiple audiences, including fundraisers, corporate partners, volunteers, and the public. This role offers an exciting opportunity to shape FareShare's email marketing strategy, enhance supporter engagement, and contribute to FareShare's mission of fighting hunger and food waste.

Main areas of responsibility

Develop and oversee FareShare's email communications strategy, including newsletters and automated journeys
Utilise Salesforce Email Marketing Cloud and Active Campaign to deliver, monitor, and optimise email performance
Collaborate with FareShare managers to refine stewardship strategies, supporter segmentation, and cross-sell opportunities, enhancing supporter journeys and generating long-term engagement
Approve all email campaigns, ensuring content is optimised, effective calls-to-action, and messaging aligns with FareShare's voice
Create multi-version emails targeting specific demographics, ensuring compatibility across devices
Produce and manage email newsletters and updates, segmenting user groups for effective lead conversion and retention
Document stewardship activities in Salesforce, providing a streamlined process for team use
Partner with MarComms and other teams to generate engaging platform content that supports FareShare's objectives
Introduce a testing matrix to track and implement the best-performing tactics across the organisation
Work with the Data Systems Manager to develop automated supporter journeys and ensure GDPR, PECR, and fundraising compliance
Monitor supporter feedback and satisfaction, using insights to improve engagement and stewardship
Stay updated on industry best practices and regulations, continuously enhancing FareShare's email marketing approach

Person Specification

Essential Criteria

Strong knowledge of email marketing principles, preferably within a charity or non-profit context
Experience using email marketing platforms (ideally Salesforce Email Marketing Cloud and Active Campaign) to manage, monitor, and improve campaign performance
Proficiency in data management, using relational databases to enhance the supporter experience
Demonstrated experience developing data structures and managing data integrity in a fundraising environment
Proven ability to develop and implement effective stewardship journeys across multiple audience segments
Strong communication skills, engaging various stakeholders and ensuring goal alignment
Thorough understanding of GDPR, PECR, and fundraising regulations, with experience applying these in a charitable setting.

Desirable Criteria

Experience designing and implementing cross-selling campaigns
Familiarity with Salesforce for managing supporter experience
Interest in the environmental impact of food waste and the root causes of food poverty

Competencies and behaviours

An understanding of and commitment to FareShare's mission.
A commitment to Equal Opportunities.
Flexibility and collaborative style of working across FareShare and with all our stakeholders
Enthusiasm for staying current with digital marketing trends and practices, ensuring FareShare's strategies remain impactful

Application process

For any further questions on this please email recruitment@fareshare.org.uk

Benefits

Hybrid / Flexible working, with regular UK travel
28 days' annual leave + 8 bank holidays
Employers pension contribution
Employee Assistance Program
Interest free bicycle purchase loan scheme
Season ticket loan

Closing date for receipt of applications is Thursday, 26th December 2024

FareShare UK

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Senior Email Marketing Officer