(2400C1W)

United Kingdom-Berkshire-Colnbrook | Full-time | Permanent | Third Shift

Join our Marketing team as a Digital Marketing Technology Manager!

Location: DHL Express Southern Hub, Colnbrook

Here at DHL Express, we are an employer of choice, a recognised Top Employer and specialists in providing Excellence, Simply Delivered. You could join our team of over 4000 employees dedicating themselves in Connecting People and Changing Lives through express delivery of parcels and international shipments from some of the best loved and most widely recognised brands across the globe.

DHL Express is part of the Deutsche Post DHL Group - the world’s most international company. We operate in more than 220 countries and territories worldwide, enabling us to provide exceptional national and international career development opportunities. Within DHL Express’s pursuit to be The Logistics Company of the World we engage in a number of initiatives such as – Go Teach, Go Green and Go Help.

Certified International Specialists

From Operations to Sales, Customer Services and Corporate Functions our mission remains the same, to provide Excellence. Simply Delivered to achieve this our Certified International Specialist programme builds a common culture and provides the specialised knowledge our employees need to do their job competently and confidently.

Our Values

Our values and culture are DHL Express are an extremely important aspect of our business. We embody our culture in three core attributes;

Head: Being Results Orientated & Leveraging Strengths
Heart: Providing Purpose & Having and Creating Trust
Guts: Being Positive about Challenge, Uncertainty and Change & Focusing on Clear Priorities

In addition to ‘Head, Heart and Guts’. We promote an open and honest feedback culture based on Results & Respect, whereby our employees respect one another, embrace diversity and inclusion and drive employee engagement, every day and everywhere whilst never compromising on integrity and compliance.

Do you want to be part of a company that connects millions of people worldwide? Do you have the drive to make a difference? Click Apply Now!

Tasks and Responsibilities

The Marketing Technology Digital Marketing Manager will play a pivotal role in establishing a centre of excellence for digital measurement and reporting across digital sales, online interactions driving in-store sales, Customer Service sales, and lead generation across global and local websites. The individual will help improve the efficiency of marketing operations, provide valuable insights through data analysis, enhance customer engagement through personalised marketing strategies and ultimately drive business growth. You will also be responsible for gathering and refining websites’ specifications and requirements based on technical and user experience needs from countries marketing teams, as well supporting with their deployment and testing. You will provide measurement support and expertise to digital marketing teams across various markets within DHL Express, with the goal of driving short-term sales acquisition from non-account customers.

Setting up measurement and reporting on the current performance of digital marketing activities across multiple markets with different levels of maturity and varied methods of conversion tracking.

Establishing and implementing a best-in-class consistent measurement framework to unify conversion tracking and provide a comprehensive view of the success of marketing campaigns and their overall impact on driving conversions.

Collecting, organising, and maintaining large sets of structured and unstructured data from multiple sources including paid media platforms, CRM systems, financial records, and customer feedback.

Creating and delivering clear, concise, and visually compelling reports and dashboards using tools such Power BI, Looker Studio.

Measuring Return on Advertising Spend (ROAS), Cost Per Conversion (CPC), Cost Per Lead (CPL) and similar metrics related to short-term sales acquisition from non-account customers (consumer and business customers) and lead generation (business customers).

Setting up and providing various dashboards and reports to management and European markets, using data to make recommendations and implement optimisations.

Analysing websites and campaigns’ performance data to derive actionable insights and recommendations for optimising marketing strategies across our European markets.

Maintaining robust data integrity and accuracy, ensuring compliance with regulations. This includes conducting rigorous testing after website deployments, regular data audits and cleansing.

Looking for new opportunities focused on revenue growth, loyalty and a better customer experience through marketing automation solutions.

Discovering audiences through web analytics that can be segmented to ensure paid media budget and creative are optimal.

Extracting information from Data Layer for use in reporting and media optimisation.

Acting as a digital measurement consultant and coach, providing on-the-job capability building for local marketing teams and the broader DHL Express community.

Working closely with country marketing teams and Digital Sales teams for continuous development and deployment of automation programs to grow and acquire customers.

Development and adoption of the best-in-class measurement framework across European countries.

Successful implementation and measurement of marketing campaigns by maintaining marketing dashboards and providing support for marketing technologies including website and CRM systems

Our Promise to You - Benefits

Competitive salary
Eligibility to participate in performance related bonus schemes
Generous holiday entitlement increasing with years completed service
Company pension scheme with excellent contribution rates
Life Assurance
Enhanced maternity pay
Generous company sick pay
A competitive package of voluntary benefits including retail, entertainment, gym membership discounts, cash dental plans and more
Discounted Health Assessments
Access to professional employee assistance, wellbeing programme and qualified mental health first aiders
Excellent training and development opportunities with a strong focus on internal promotion

Your Profile - Skillsets and Attributes

5- 6+ years of experience in marketing analytics, performance measurement, or related roles.

Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.

Professional certifications in digital marketing, such as Web Analytics, Google Ads or SEO certifications, would be advantageous.

User Experience qualification – preferred but not essential

Proficient in English; proficiency in additional European languages is an advantage.

Experience with Consent Management Platforms to ensure tags are deployed in compliance with privacy regulations.

Experience with website content management systems (CMS) and customer relationship management (CRM) systems.

Proficiency in JavaScript, web analytics platforms: Adobe and Google, and tag management systems: Adobe and Google.

Working knowledge of HTML and CSS.

Hands-on experience in designing and extracting information from Data Layer.

Proficiency in working with data visualisation tools such as Power BI and Looker Studio.

Strong analytical skills with the ability to interpret complex data and derive actionable insights.

Advanced knowledge of digital marketing channels and strategies for lead generation, digital sales, in-store sales and Customer Service sales.

Knowledge of marketing automation platforms and lead management systems.

Strong problem-solving skills, with the ability to think critically and propose data-driven solutions.

Excellent verbal and written communication skills, with the ability to present complex information clearly and concisely.

Confident with the ability to interact, communicate and present ideas to other countries digital marketing managers and senior executives.

Meticulous attention to detail and commitment to delivering high-quality work.

Results driven, experienced individual that can reliably meet goals & deadlines.

What’s Next?

Apply now and upload your CV online.

If your CV has been shortlisted one of our Recruitment & Talent Advisor’s will contact you within 5-10 days to discuss further details.

Please note: Due to the nature of our business we are regulated by the CAA (Civil Aviation Authority), therefore it is compulsory for all applicants once offered employment to provide a full 5 year employment history. Additional to this we are required to carry out a Criminal Record check.

Privacy Notice

DHL International (UK) Ltd, act as a “Data Controller” and as per our responsibilities in line with the General Data Protection Regulations (GDPR) we take data protection very seriously and understand the importance of protecting your privacy and Personal Information. We collect and use your Personal Information in accordance with our Privacy Policy which will be supplied to you as part of our recruitment process.

Posting Legal Entity DHL International (UK) Limited

DHL Express

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Digital Marketing Manager - Marketing Technology