Purpose of Position

CASETiFY is looking for a Social Media Associate to join our UK Marketing team. Reporting to the Senior Marketing Associate for the UK, you will be the on the ground team, supporting the day-to-day project management of local social media campaigns, alongside delivering the local adaptations of globally created campaigns and managing the UK channels

Job Description

Manage and maintain all social media UK specific accounts, including the creation and curation of engaging content
Plan and strategise content calendars and grids to ensure consistency with posting, align with global direction and lean into local UK marketing goals
Develop strategies to increase our social media presence, engagement and growth
Project manage local UK social media marketing campaigns from market research, and preparing campaign timelines to developing creative proposals and project report generation
Schedule and post all content - local and global (adapting where needed)
Update UK central marketing calendar with channel specific details, ensuring alignment with overall full channel campaigns
Shoot in-house content to create organic brand visuals (occasionally used as paid assets) - video editing and shooting skills required
Assist in ensuring global Co-Lab social media is posted and planned into local grid planning.
Monitor social media analytics, amd insights, adjusting strategies to optimise performance
Assist in data reports for local and global needs
Assist in working with creative teams/agencies for content creation & copywriting for campaigns
Work closely with cross-functional teams to balance both local and global brand marketing agendas.
Handle ad-hoc reports and assigned projects.
Stay up-to-date on social and influencer trends and provide competitive insights on how other fashion and lifestyle brands engaged in social media

Requirement

2+ years of related experience working in the Marketing or Social Media field
Bachelor's Degree in Marketing, Communications, Advertising, or a related field (nice to have)
Social media obsessed: live and breathe social media, be up to date with the latest social trends and best practices, and are the first to test new features when they launch
Experience with visual storytelling, and producing compelling and engaging social content
Demonstrated ability in photo and video editing
Strong proficiency in Microsoft Excel and Google Sheet
Ability to handle multiple, high-priority projects in a demanding environment
Self-starter with strong initiative, ownership, and accountability for business
Excellent written, verbal, and visual communication skills on both technical and non-technical matters

CASETiFY

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