Company Description:

At Berks Insulation Limited, we specialize in hassle-free energy efficiency solutions, empowering homeowners and tenants in the UK to access government-funded Energy Company Obligation (ECO) programs. Our mission is to make homes more energy-efficient through free surveys, comprehensive insulation, and advanced heating systems backed by UK Government grants.

Position Overview:

We are seeking an experienced PPC Campaign Manager with a strong background in B2C lead generation (excluding e-commerce) and a proven track record of delivering high-performing campaigns. This role requires a professional with 5–10 years of hands-on experience in managing paid media campaigns across platforms like Facebook and Google Ads.

Key Responsibilities:

Campaign Management: Plan, execute, and optimize PPC campaigns on Facebook Ads and Google Ads to drive qualified leads, conversions, and exceptional ROI.
Audience Targeting & Keyword Research: Conduct in-depth audience segmentation, keyword research, and competitive analysis to develop effective bid strategies.
Performance Analysis: Monitor campaign performance, analyze data, and generate actionable insights to identify trends and opportunities for improvement.
Optimization: Refine ad copy, visuals, landing pages, and targeting parameters to enhance quality scores, ad placements, and conversion rates.
Budget Management: Strategically allocate and manage advertising budgets to achieve the highest possible return on ad spend (ROAS).
Collaboration: Work closely with cross-functional teams, including marketing, creative, and design, to ensure campaign strategies align with broader business objectives.
A/B Testing: Perform A/B testing on ad elements, audiences, and creative strategies to continually improve campaign performance.
Industry Trends: Stay current on the latest developments in PPC advertising, tools, and techniques to maintain a competitive edge.

Qualifications:

5–10 years of proven experience in managing B2C PPC campaigns with a focus on lead generation (non-eCommerce).
Expertise in Facebook Ads Manager, Google Ads, Google Analytics, and other advertising platforms and tools.
Strong analytical skills with the ability to interpret complex data, generate actionable insights, and make informed decisions.
Experience with A/B testing, remarketing strategies, and conversion rate optimization (CRO).
Excellent written and verbal communication skills, with the ability to work independently or collaboratively.
Google Ads certification and/or Facebook Blueprint certification is preferred.

Benefits:

Competitive salary commensurate with experience.
Opportunities for career growth in a rapidly expanding company.
Performance Based Bonus

If you're passionate about creating impactful PPC campaigns that drive tangible results and have extensive experience in B2C lead generation, we’d love to hear from you!

Job Types: Full-time, Permanent

Pay: £30,000.00-£45,000.00 per year

Additional pay:

Bonus scheme
Performance bonus

Benefits:

On-site parking

Experience:

PPC: 3 years (preferred)
Google AdWords: 3 years (preferred)

Work Location: In person

Berks Insulation LTD

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PPC Campaign Manager